Delivered by the Design Council with Kingston University.
Social Innovation / Service Design
With the increasing ageing population, loneliness and isolation is becoming a pressing issue.
Age UKs research reveals that one in eight people (12%) aged 65 plus are feeling cut off from society.
How might we create more social opportunities for older people?
How could the community around us take more responsibility for the health and wellbeing of older people?
How could more people broadened and strengthen their social network as they grow older?
How could there be more opportunities for people of all ages to meaningfully connect?
Using their Double Diamond Design Thinking process we tackled this social innovation project.
We used ethnographic research techniques for primary research methods, to help understand with empathy what it feels like to be an older person. Drawing from the research, we went on to develop, design and iterate using service design tools to help craft out a new service outcome.
We went on to develop, design and iterate using service design tools to help craft out a new service outcome. A new service which allows neighbours to connect with each other for tea and a social chat, but also as a support platform to foster knowledge and skills exchange.